Grappling with today’s Buyer’s Journey is Crucial to Winning in B2B Marketing - Startup Marketing Consultant Mark Donnigan

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

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Mark Donnigan

Mark Donnigan builds disruptive innovative startups. Mark's superpower is architecting go-to-market strategies and marketing motions that drive genuine service outcomes for technical and product-centric creators. Mark's growth and market development experience spans twenty years as a transformative B2B marketing and organization leader, driving nee

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startup marketing - Mark Donnigan

Mark Donnigan develops disruptive ingenious start-ups. Mark's superpower is architecting go-to-market plans and marketing movements that drive real business outcomes for technical and product-centric founders. Mark's development and market development experience spans 20 years as a transformative B2B marketing and magnate, driving demand, brand dev

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